What is SEO?

What is SEO? It’s the process of getting “free” traffic from search engines. But how is it done? To understand how SEO Springfield MO is done, it’s wise to first consider how search engines themselves work.

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How Search Engines Work

The goal of a search engine is to deliver results to searchers that are authoritative, trustworthy, and relevant to their query. That’s why it is so important to focus on increasing the authority and trust for your website while making it easy for search engines to understand what your website is all about. But how is this done?

On-Page SEO

On-page SEO is the work done to help search engines understand what your website is all about. It can involve the optimization of Meta data, canonical URL’s, page speed optimization, XML sitemap, Semantic markup such as Google Publisher markup, and much more. This side of SEO is highly technical. Many web design firms leave on-page SEO out of the equation – either because they aren’t tasked with it or they don’t know how to do it. Some website design Springfield MO firms know SEO inside and out and are happy to optimize as they build. If online marketing is important to you, hire a firm like this.

Authority Link Building

As you now know that it’s important to accumulate authority and trust, the next question becomes: how can I do so? It’s easier than you might think. The key is to earn backlinks from sources that are authoritative, trustworthy, and relevant to what you do. If you earn such links, you gain ground with search engines by association of that link.


Great content is essential to search engine success. Consider going on a regular blogging schedule, and focus on high-quality, long-format content that is well-optimized for search engines.

Measuring Progress

If you are going to spend time working on your SEO efforts, it makes sense to measure the results. Here’s what you can measure:

  • changes over time to MOZ Domain Authority and MajesticSEO Trust Flow
  • gains over time to your website traffic and conversion
  • rankings for particular keyword phrases that are important to your business

Those are just 3 ways, but there are many more. That’s all for today. Check back later for more from Search Engine Central.